Why Digital Marketing?

The answer is simple—times are changing. Just as we adapt our lifestyle, clothing, and food habits to the changing times, every aspect of our lives is influenced by these changes. It’s only natural for the way we approach marketing to evolve too.

Earlier, when a movie was released, we used to wait for it to come on TV. We would sit in front of the television for hours and watch it at the scheduled time. But now, we have countless options, allowing us to watch any movie, anytime, and anywhere. Similarly, as these changes occur, our audience shifts across platforms.

In the past, we connected with our audience through TV, using ads to tell them about a product, its features, or a new product launch by a company. However, with the changing times, our audience has moved to different platforms, and this has naturally led to a shift in our methods of advertising.

We can put it this way—wherever our audience moves, we need to adapt our advertising methods accordingly. If you stick to old techniques, what’s the point of showing ads in a place where your audience no longer exists? How can you expect sales when your efforts are misplaced?

Today is the era of digital marketing because everything is becoming digital, and our audience is becoming increasingly digitized. Companies need to understand that it has become essential to embrace digital platforms to stay relevant and succeed.

Benefits of Digital Marketing

1. Cost-Effective

Cost-effective doesn’t mean that digital marketing requires no money, but we can say it is much cheaper than hoardings, TV ads, etc. For instance, if you want to run ads on platforms like Facebook or Google, all you need is an account, which is free of cost. If you know how to run ads, you can do it yourself according to your budget. However, if you don’t know how to run ads, you can hire someone or a freelancer to do it for you within your budget. For example, if your daily budget is ₹500 or ₹200, you can run ads based on your convenient budget.

2. Targeted Audience

When we run ads on TV or put up hoardings, those ads are seen by everyone, whether they are relevant to us or not. For example, if my product is specifically for women aged 30 and above, irrelevant audiences will also view the ad, which isn’t beneficial for me. However with digital marketing, I can target only the relevant audience for my product. This ensures that my budget is spent in the right place and reaches the right audience. I can easily reach my targeted audience.

If you know who your product is intended for based on interests, behavior, or demographics, or what people are searching for the most on Google, you can easily reach your targeted audience through digital marketing.

3. Measurable Results

On digital marketing platforms, you can easily measure the results of your ads. You can see how many people are viewing your ads, clicking on them, or purchasing your product. After analyzing the results, you can easily decide what improvements to make to your ads to achieve better outcomes.

4. Global Reach

Digital marketing has made it incredibly easy to run ads from anywhere to anywhere. Whether you’re in a small village or Kerala, you can run ads in any location while sitting in one place. For example, if you’re in India and want to show your ads to people in the US, all you need to do is target the location and run your ad.

If you wanted to do this traditionally, I don’t think I need to explain how expensive and challenging it would be. You can easily imagine the effort and cost involved.